Campaigns

“Climate Law” & “Citizens4environment”,
digital engagement campaigns,
2020-2022, ECF,EEA Grants national - European

Role: communication and digital lead - engagement and outreach plan, comms and digital strategy and implementation, visual briefings, content production (copies and videos), newsletter

Climate Law, 2020-2022: In December 2020, WWF Greece launched the public debate on the need for a national climate law and presented the first legal text ever developed in Greece. WWF Greece’s initiative was supported by 12 civil society organisations, while the legal proposal was submitted for an open and transparent public consultation for two months. The final climate law proposal was announced on May 7th 2021.
Materials produced: interactive platform for public consultation & petition, comms package, national public opinion survey, 1-year awareness and advocacy campaign

Citizens 4 environment, 2021-2023: The project “Citizens for the environment: Education as a tool for effective public participation and decision-making” is being implemented under the program Active citizens fund, by WWF Greece (project promoter) the Open Technologies Alliance (partner) and aims to develop the sustainability and capacity of the civil society sector in Greece, and to strengthen its role in promoting and safeguarding democratic procedures, active citizenship and human rights.
Materials produced: interactive platform (see below), participatory labs, digital toolkit

Ecodialogues.gr is the sequel of the digital public consultation & petition platform on the National Climate Law. The new, expanded platform can host multiple simultaneous consultations as well as open discussions for climate and nature policies that can be initiated either by NGOs or the citizens themselves. Ecodialogues also employ a library of related papers, reports and publications as well as a gamified user account that encourages citizens to add contributions and propose discussions
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“Be Activated”, 2- months awareness campaign, EBC, 2021, national

Role: Project leader - communication and digital strategy and implementation, budgeting, content and visual production (script, direction, camera)

Awareness campaign about clean energy and the benefits of citizen participation in energy transition.

Duration: 2 months
Materials produced: Comms plan, 1 short video documentary, light projections, smart guide, dedicated webpage
Metrics: Total reach 796.999, impressions 702.962

“Just Transition Eastern and Southern Europe” programme, EUKI, 2018-2021, european

Role: Communication coordinator, communications lead and part of the team that established the ‘Forum of Mayors on Just Transition’ / designed website, created the communication and digital strategy, content and video production

Project co-designed by WWF Greece, Germany, Poland Bulgaria to promote transformative pathways for job creation in coal/lignite-dependent economies in Greece, Bulgaria and Poland, to identify the necessary financial tools for its implementation and  to create an active network of various actors (trade unions, local authorities, civil society, universities, etc.), which will contribute to the integration of Just Transition as a key component of national and European policies, thus further establishing social justice as a core European value. Aim: Just Transition concept as an integral part of European climate policy.

Forum of Mayors is a dialogue platform open to mayors in regions affected by the coal phase out. Representatives from 17 municipalities came together for the first time in September 2018 in Kozani (Greece), and then again in September 2019 in Weisswasser (Germany). One outcome of the initiative was the ‘Declaration of Mayors’, initially signed by 53 mayors from the EU and the Western Balkans and handed over to Commissioner Timmermanns in October 2019. Its signatories call for better financial support and a stronger voice for the affected regions in shaping the coal phase-out. The 2020 meeting in Bytom, Poland was organised by the follow-on project ‘Regions Beyond Coal’.

 

Europe Beyond Coal annual meeting event, 2019, pan-european

Role: Concept note, event organization, digital and engagement plan, social media package, coordination

EBC choose Greece for the annual meeting. During the meeting we organized a field trip and the partners were able to see firsthand the devastating effects of coal mining and create a social media buzz in the area. Each EBC member holded a puzzle piece starting from the landslide– a symbolic action for the inevitable road to the Just Transition. The members had the opportunity to talk to locals and the president of the village, so as to be informed about their personal stories and their future challenges, as well as the disastrous effects of the lignite power plants to both the environment and the health of locals.

During and after the visit/event all EBC partners had been invited to post tweets / Instagram stories using the hashtags that we proposed sharing the new visuals and our group photo, delivering the message for a Just Transition.

“Say no to oil drilling”, 2018, international

Role: communication coordinator in the core team (consisted of head of comms, head of policy, pr manager and campaigner) / designed communication’s action plan, events, social media for all digital channels and influencers, supported the Blue Panda

The campaign proved through research that a single serious incident of oil spill could have a devastating impact on the tourist industry, fisheries, and the environment for decades to come, we organised and participated in dozens of information events on the dangers of drilling in the Ionian Sea, Crete, and Western Greece and in 2019 we submitted comments on Greece’s climate and energy targets for 2030 and 2050. The campaign was supported by WWF International.

“Lignite Witnesses”, 4 months awareness & policy advocacy campaign, ECF, 2018, European

Awareness campaign about the catastrophic effects of coal and benefits of clean energy,

Production WWF Greece - White Room

Role: comms and digital lead responsible for the digital campaign / camera, editing, direction

Duration: 4 months
Materials produced: Comms plan and social media package distributed to WWF and EBC network, 5 short documentary videos (2 min) about the lignite power plants in Greece, the catastrophic effects on environment and public health and the way to move forward

Click the images to watch the videos.

Lignite is word's dirtiest fuel and the dominant fuel for electricity production in Greece for decades. Western

Lignite is word's dirtiest fuel and the dominant fuel for electricity production in Greece for decades. Western

Macedonia was the energy heart of Greece and villages considered “privileged” because

Macedonia was the energy heart of Greece and villages considered “privileged” because

of the lignite deposits underneath. But most of them had been sacrificed for coal . People

of the lignite deposits underneath. But most of them had been sacrificed for coal . People

lost their homes and local communities forced to relocate to erase their history in time. Akrini village: an enormous landslide

lost their homes and local communities forced to relocate to erase their history in time. Akrini village: an enormous landslide

cut off a road and forced locals to relocate violently. Akrini village: the ground water was polluted with large amounts of hexavelant chromium. Mavropigi village:The open cast mine that feeds utility PPC’s coal plants began to eat at its edges. Now

cut off a road and forced locals to relocate violently. Akrini village: the ground water was polluted with large amounts of hexavelant chromium. Mavropigi village:The open cast mine that feeds utility PPC’s coal plants began to eat at its edges. Now it's abandoned

Selected campaigns

Role: communication and digital lead and policy comms coordinator for WWF Greece, responsible for comms strategy and implementation.

Projects
video, docs, research

“Above the Dust”, 2025
360 documentary, in production

Above the Dust is an emotional 3D 360° documentary that reveals the layered history and reality of the coal-mining villages of northern Greece. It explores the complex mosaic of human behavior, where sweet and bitter memories, hope and destruction, progress and loss are all intricately woven together. Through personal testimonies, historical archives, and immersive audiovisual storytelling, the film creates a lived experience that places the viewer at the heart of the narrative.

The documentary tells the story of the mine, which began as a symbol of development and growth but, over the decades, evolved into a controversial space embodying stories of destruction, resilience, and interdependence. The protagonists of the story are the local communities themselves and the directly involved stakeholders, who engage in dialogue with one another and act as the narrators of their own stories. People with different roles, choices, and values share their anxieties, as well as their need for understanding and reconciliation with those who represent opposing viewpoints. It’s a collaborative story, built by and with its protagonists, and focuses on communities with deep historical roots and rich cultural identities, many of whom are descendants of refugees from Pontus and Asia Minor—villages that have been deeply shaped by decades of extractive activity and have formed the backbone of Greece’s energy production.

Labs and participations:
-The project was selected from 112 projects around the world by the international documentary initiative ESODOC 2022
-A previous format was selected for presentation WORLDING 2023 - MIT OPEN DOCUMENTARY LAB at the Community Cohort.
-Selected at Baltic Pitching Forum 2022

Genre: 8K 3D 360°, Spatial audio
Languages: Greek, English
Hardware: Standalone VR headsets (Meta Quest 2 and 3) | Online version
Duration: ~20 mins
Themes: Collective memory, climate crisis & adaptation, cultural heritage
Team: Marianna Plomariti, director, writer | maplomariti@gmail.com, Nikos Efstratiadis, creative director, co-writer | efnief@yahoo.gr, DotMov production, Labros Papadeas | info@dotmov.gr
Partners: Beyond Fossil Fuels Campaign, WWF Greece

Funded by Hellenic Film and Audiovisual Center | Creative Greece, “New Realities”

2019 - SIR Project, The Importance of Appearances: How Suspects and Accused Persons are Presented in the Courtroom, in Public and in the Media

In the two years between 2017-19 the Hungarian Helsinki Committee and its partners (Aditus, Athena Research and Innovation Center:Fair Trials Europe, Human Rights House Zagreb, Mérték, Universidad Carlos III de Madrid and University of Vienna) worked together to increase knowledge and sensitivity to the presumption of innocence among professionals and the public. I worked as a coder and quality analyst for the Greek Media Report. Specifically about how suspects and accused persons are presented in the Greek media and how Greek and European laws affect the professional journalistic codes of ethics of the Union of Athens newspaper editors.

Info about the project here
Info about the Greek media report here

“Apo to mikro sto Megalo”, historical documentary TV series, 30’, 2018

Scriptwriters Guild of Greece for the Hellenic Parliament TV, Documentary series of 30 episodes (35 min) about Greek renowned scriptwriters and cartoonists.
Role: Camera, production assistance in
episode: Lakis Michaelides. Info
episode: Napoleon Eleftheriou. Info
episode: Giorgos Lazarides. Info
episode: Ilias Skoulas. Info

2018, Violence against news persons (VAN) Project

An observatory on violence against, not just journalists but on the entire news production community. Developed and curated by the European Communication Institute with the support of the European Parliament teams up with the Media Governance & Industries Research Lab of University of Vienna,  J.A.J. and S.E.E.M.O.

Role: Research, conduction of interviews, cameraperson, editor

Lappas Award. Short documentary, 15’, 2017

A collaboration between the Athens School of Fine Arts and Elmin Bauxites S.A.. Short documentary (15 min) film about the first art residency in Greece, in honor of the professor and sculptor George Lappas.

2017, 3 day exhibition at Technopolis in Gazi. Read more about the 3-day exhibition here

Role: Cameraperson, editor

“Griechenland - Ein Land und die Krise”, 56’, TV documentary, 2015

University of Vienna for ARD, ORF and 3SAT, documentary (56min) about the general elections in Greece. Filming pre/post-elections Greece, from major greek cities across the country, with a main focus on the expectations, beliefs, attitudes and thoughts of everyday greek citizens during the above mentioned time period,
Role: Camerawoman

POLK Project , 2014 -2018

Journalistic cross media project (2014-2018). The project attempted to highlight in a digital environment the unsolved murder of U.S. reporter George Polk in Thessaloniki, an incident described as one of the blackest pages of Modern Greek history. The particular project undertaken by the university of Vienna students’ team, aspires to present a digital narration of the controversial case in an effort to connect the historical past with the new era of journalism.

The digital storytelling achieved by means of interactive public discussion among journalists, researchers and laymen alike.

Role: research and analysis, planning, script writing, visual design and archive digitisation

2013 -2016 “Documentarism or how journalism creates art”

Academic Research, and Thesis for University of Austria,Hosted on ECI and SIX PACK FILMS online archive portals (for the year 2017). This study analyzes the way the images can been transformed from shifting information to a node of matter that can influence the audience, the society, even the politics, via the mode of journalistic documentary and visual art.

Role: research, quality analysis, writing, visual documentation

Read the full study here

Read the summary here

 

Selected photo publications